We had a meeting with representatives from Design Committee of China Packaging Federation. This committee plans and operates secretariat of China Star students’ category, which is held biennially and has a connection with Academy of Arts and Design, Tsinghua University with who we would meet next day. They had received ASPaC with good intentions and offered as much as support they could. 

we visited Academy of Arts and Design, Tsinghua University and met Professor ZHAO Jian, Associate Professor Yuan Bo and Associate Professor Leo CHAN. We explained the purpose of ASPaC and asked for their support.

They showed a great interest in ASPaC and informed us of their intention of playing a central role for ASPaC in China. Considering Academy of Arts and Design, Tsinghua University is the most historic and prestigious institution with great achievements in China and it has a cooperation network with other arts universities which will enable to collect students participating in ASPaC, we were humbled and renewed our expectations.

After a luncheon, we had a seminar at the great hall in Tsinghua University with an audience of about 300, who were mostly students here or of neighbouring arts universities. 

Mr. Mori gave an opening lecture of introduction of JPDA and ASPaC. We had a precious opportunity to talk about ASPaC directly to Beijing students.

The second lecture was “Design education in Japan” by Ms. Mihara, who also teaches at Kyoto University of Art & Design. Using various illustrations, she explained the core value of Japanese design education which was to foster both of creativity and talents to be accepted by the society.

Mr. Eto gave the third lecture, “Regional revitalization and package design in Japan”. He introduced some exhibitions with the theme of regional revitalization hosted by JPDA and the issues that became clear in the Japan package design research report by study groups. He also talked about his own projects and work experiences in local area. 

After the break, Fumi Sasada, Executive Committee Chairman, gave a keynote lecture, “Actual work in packaging industry”. His speech included cases of not only Japan but also China. From the broad branding point of view, he gave a detailed explanation of actual work. It seemed his branding lecture was very new to the audience. They were listening to it attentively.