We had a meeting with members of Shanghai Packaging Technology Association (SPTA), who were Professor Gu ChuanXi of Shanghai Institute of Visual Art, Secretary-general Zhuang Jian Ming and Secretary-general Song Wen Xian of Shanghai Packaging Technology Association and Mr. Shaojun Zhang. Mr. Shaojun Zhang is running Shanghai PAOSNET Image Design CO., LTD., and fluent in Japanese.

When Mr. Sasada explained about the outline of ASPaC, its objectives and the changes adapted this time, they replied that they were ready to fully cooperate. Clerical work such as collection, management and sending the work was also possible. We found that Professor Gu ChuanXi and Professor ZHAO Jian of Tsinghua University had a senior and junior relationship and so we asked them to promote ASPaC project in cooperation with Tsinghua University. After the meeting, we had dinner with members from the Japan Foundation and interested members to exchange information.

We held a seminar targeted for students or professors in Shanghai and its outskirts. There were more than 80 people gathered and more than the seats prepared for the audience.

Mr. Tetsuo Hiro, the director of Shanghai Gojo Specialty Paper CO.,LTD, who had previously worked in Shiseido, kindly rushed to the seminar.

We arranged the Shanghai seminar in slightly different way from that of Beijing, because there were more university lecturers gathering this time.

Mr. Mori gave a more detailed explanation about JPDA activities, the values of ASPaC and its ripple effects in his introductory presentation of JPDA and ASPaC.

Audience had shown great interests in Ms. Mihara’s presentation concerning the current status of design education and Mr. Eto’s presentation about design and regional revitalization. The seminar room was full of the enthusiasm.

Mr. Sasada made a more thorough and professional speech concerning business and branding process as a keynote lecture. We saw audience was keen on taking notes or taking pictures despite the long sessions.