Summary

• Approximately 40% of the younger generation derive satisfaction from consumption for purposes other than their own, such as friends, family, or society.

• Over 40% of young individuals with experience of donations say that they have also donated through the hometown tax.

• More than 50% of the younger generation recognize "ethical consumption" and "supportive consumption" as behaviors associated with high financial literacy.

• Individuals who perceive the hometown tax as a good system tend to have a higher understanding of its purpose. "Community support" surpassed "cost-effectiveness" as the most positive aspect of the hometown tax.

The detailed report in Japanese is available.

◆Research target   ：1,026  aged 20 to 39 living in Japan.
◆Research period  ： June 19-21.2023
◆Research method： Internet research