Summary

• 56.8% have made monetary donations for disaster relief. Many respondents have donated 2 or 3 times in years such as 2011 (the Great East Japan Earthquake), 2016 (the Kumamoto Earthquake), and 2024 (the Noto Peninsula Earthquake). Regarding the amount per donation, 44.2%, which is the largest number of respondents, donated "1,000 yen or less", followed by 29.7% for "1,001-3,000 yen".

• The most common reason for donation to the affected area is "I have no particular connection to the area, but I wanted to help" (58.5%).

• 51.5% are aware that they can donate to disaster-affected municipalities through the Hometown Tax. Of those who have donated to disaster relief, 24.1% actually donated through the Hometown Tax, and 33.2% haven’t  but are interested in doing so in the future.

• The most highly rated feature of disaster relief donation through the Hometown tax is "the ability to choose the community to support" (43.0%).  "Transparency in how donations are used" (42.5%) is also highly rated. "My feelings of support go directly to the community" and "I can trust how the donation is used" are also noted.

• Those who have donated for disaster relief through the Hometown Tax tend to donate a higher amount per time ("3,001-5,000 yen" is the most common amount for them at 42.2%, while "1,000 yen or less" is the most common amount among all respondents).

• Among those who have donated to disaster relief through the hometown tax, the most common reason for donation through the hometown tax is that the municipality to which they had donated tax in the past had been affected by a disaster (35.6%).

• 21.8% donated to the 2024 Noto Peninsula earthquake victims and affected areas. The top donation methods are "online fundraising from aid organizations", "online fundraising from private companies" and "street fundraising and donation boxes in stores".

The detailed report in Japanese is available.

◆Research target   ：
1,039 aged 20 over living in Japan, except Niigata, Ishikawa, Toyama, and Fukui Prefectures, which were affected by the 2024 Noto Peninsula earthquake
◆Research period  ： February 13-16, 2024
◆Research method： Internet research