Case studies and experiments demonstrating the impact of web performance optimization on user experience and business metrics.

What is PageSpeed ​​and why it matters?

Today, people have high expectations for mobile experiences. Simply loading on a mobile device is no longer enough. To keep people engaged, mobile sites must be fast and relevant.

1 out of 2 people expects a page to load in less than 2 seconds.

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to the first byte as when it considers page speed. In addition, a slow page speed means that search algorithms can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Read the full article here:  https://thedigitalbloom.com/2020/09/28/page-speed-optimization/