Tracking app performance is really important, as share the information like change, where maintenance and what is working and what is not working for it. A tracking app helps in many ways in tracking all the information that is needed to make the app successful. Top App Analytics tools can be divided into several macro-categories, such as App marketing analytics, In-app analytics and App Performance analytics. Here we have the description of each for better understanding of each type of app.

App Marketing Analytics

App Marketing Analytics helps with things like whether a user finds your app while browsing the websites or not. It also helps with information like app downloads and in-app purchase and things related to it. This is the first step to monetize the application, increasing return on investment and not losing customers. It also helps with the KPIs of your mobile app marketing campaigns. It also allows you to keep tabs on your app competitors performance like app installs, ranking and revenue across multiple app stores. It also helps with targeting keywords and other marketing strategies to earn more revenues.

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