Basecampって会社の会社情報を見てたら見つけた。
ベゾスからのアドバイス。

Investing in things that don’t go out of style
The best business advice we ever got is from Jeff Bezos from Amazon.com (Jeff bought a small piece of our company in 2006). He told us “Find the things that won’t change in your business and invest heavily in those things.”
He explained it like this… “Take Amazon for example… 10 years from now people aren’t going to say ‘I wish Amazon shipping was slower’ or ‘I wish Amazon had a worse selection’, so we invest heavily in fast shipping and a broad selection.”
So what are those things for us? 10 years from now people aren’t going to say “I wish Basecamp was harder to use” or “I wish Basecamp was slower and less reliable” or “I wish it took longer to get an answer from someone at Basecamp”, so we invest heavily in infrastructure, great design, and customer service.
We don’t chase fads and trends, we stay focused on the things that will always be important.

basecamp のAbout our company に書かれてる。
Jeff Bezos からのアドバイス。

10年後も変わらない価値を見つけ、そこに大きく投資してください
的な感じかと。

Jeff Bezos のアドバイスがかっこいいし、
それをコーポレートに載せられるbasecampもかっこいい。

これも好き