"On any given day, you may struggle with your habits because you're too busy or too tired or too overwhelmed or hundreds of other reasons. Over the long run, the real reason you fail to stick with habits is that your self-image gets in the way. This is why you can’t get too attached to one version of your identity.

Progress requires unlearning. Becoming the best version of yourself requires you to continuously edit your beliefs, and to upgrade and expand your identity."